◎ 夏之洋活动策划 “四角魔方”

• 强烈而隐蔽的目标导向

无论是品牌形象打造，还是直接的促销需求，客户的需求就是我们活动策划的最大导向，它将被隐蔽而有效地渗透到活动

的每个细节。它是我们悬挂在头顶的达摩克利斯之剑。

• 寻找主题-——最具有杠杆作用的那个支点

很多人觉得主题是不重要的，其实活动的主题是撬动多方资源的那个阿基米德支点。

• 跨界资源整合

活动的最大威力在于它的资源整合能力。这是保证活动营销成功的关键所在。

• 执行，细节决定成败

活动营销的最大特点是体验。所以活动现场的创意设计和流程把控要在方案设计之初就要考虑进来。现场出现问题，

将破坏活动的体验效果，而且很多时候没有办法挽回。在活动执行过程中，可以说是细节决定成败。

◎ 活动类型
 
• 新闻发布会

• 巡展和路演

• 各类商务会议

• 各类时尚主题派对

• 各类促销活动规划与实施

The Ziyond way of event planning

• Targeting: strong and implicit direction

We always follow the requirements of our clients, whether in CI building or in direct promotion of their products. In every detail, our planned events is effectively and implicitly imbued with this target information. For us, client’s requirement directs all.

• Finding a theme: installing the lever

Although sometimes ignored, the main theme to an event is like Archimedes’ lever to the earth.

• Integrating: inter-field resources coming together

Integrating resources is the key power of an event, as well as the key to successful event marketing.

• Executing: details decide all

Event marketing is all about first-hand experience, which can easily be ruined by all sorts of accidents on the day. We include venue design and event flow from the very beginning. We understand that in an event, details bring success, or failure.

We plan events for:
•  Press conference
•  Tour & Road Show
•  Seminars and Conferences, Business meetings
•  Themed Fashion parties
•  Promotion Events
•  Golf Events